Vegan protein has become more and more popular as people are switching to a diet FREE from animal products. As a result vegan products are tasting better now than ever before. They still have a unique taste that is not for everyone. Soy protein is a complete protein as far as having ALL essential amino acids. Other vegan products tend to be a combination of two or more forms ie pea and rice protein. Ask us for help selecting your next vegan protein choice.